Marketing Tools

Marketing is at the heart of Cyrane, from the tools to create offers and promotions to build order value through to website optimisation, not just for SEO but also available with an extensive range of options to enhance the customer experience and maximise product exposure.

Promotions and offers
Cyrane offers a range of simple controls that can create a wide range of promotions to enhance customer value. There is almost no offer that the system cannot cater for.

Marketing within a website consists of many elements and each is dealt with by the Cyrane system.

  • SEO friendly design and automated tools for site maps and URL creation make the Cyrane websites ideal for creative SEO activity.
  • Single page checkout facilitates order completion and helps increase conversion rates
  • Order acknowledgements and visible order status with previous order history (from all channels) improves customer service
  • Up sell and cross sell prompts encourage multiple purchases and increase order value
  • Dynamic best sellers list (by category)
  • Plus many other options

Data Analysis
Cyrane contains sophisticated data analysis tools that allow you to analyse and extract customer data quickly and efficiently for future marketing campaigns by email, mail or telesales.

Competitor price monitoring
Partnering with InsiteTrack Cyrane can monitor competitor prices and implement sophisticated price strategies comparing many thousands of products across many competitors to ensure that you maximise both sales and margins.

New Markets
Cyrane modules offer a wide range of marketing opportunities from creating new brands utilising multiple websites through to multi-lingual and multi-currency websites for trading overseas.

Time to Think
Cyrane automates and controls business processes and creates order from turmoil. This provides valuable management time to focus on business expansion rather than just keeping the business process going. Time to look at new opportunities, exploit new markets, seek out better deals and source other third party services that may have a positive impact on the business.