Ernie Schell, managing director of Marketing Systems Analysis and systems consulatant, looks at the challenges of retailing in today’s mutli-channel arena with a case-study on Cyrane customer Vegetarian Shoes. Ernie talks to owner Robin Webb and his friend and collegue Glenn about the difficulties they face and how they use the Cyrane Systems software and staff to successfully grow their business.
This article was published in the direct operations supplement of Catalogue e-business magazine.